by robsnow • Uploaded: Jul. 03 '12
Logo designed for a free press magazine. The use of Gestalt theory and negative space was easy to use in this design, as the two "i's" in the word Greek word μήνυμα could be made into connective aspects in the verticals of the 'M' and 'N'. Μήνυμα means message in Greek, and was an ideal word to experiment with. To also give an ambiogram feel to it also, the 'A' was separated from the main form of the word and an onomatopoeic feel was created.
Status: Unused proposal
Tags: letters • typography • magazine gestalt • message