rfr | robert f. russo

by rfrusso • Uploaded: Aug. 22 '07

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Description: Revising my own identity and (soon) my site. *UPDATE: See /20517
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Tags: square box orange russo
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Lets Discuss

ghorsman Aug. 24 '07

Straightforward, clever, clean, simple, striking. Very likeable.

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logomotive Aug. 24 '07

Clean? bit busy if you ask me. Oh you did'nt my bad.

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rfrusso Aug. 27 '07

thanks, ghorsman.**And no worries, logomotive. I didn't ask you specifically, but I'm relatively new on here and I'll take any/all critiques. But to make it official... thoughts on what makes it busy?

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OcularInk Aug. 31 '07

I think this is very brandable. The stationery could look killer!! :-) Good work, rfrusso.

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rfrusso Sep. 05 '07

Thanks OcularInk! I have a few ideas to flesh out the identity but may pick your brain... is there a identitypond, stationerypond, bizcardpond, etc.? :)*Speaking of killer, nice portfolio yourself.

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logomotive Sep. 11 '07

Rob, I hope you did not take that the wrong way. When I said busy I meant too much contrast. The Mark is great but together it becomes busy. Just a suggestion but perhaps text aside the mark. and maybe its the typeface? lean it out a little.Just my 2 cents sorry if that sounded offensive.

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rfrusso Sep. 12 '07

logomotive... I thought you were being sarcastic but I can take it... and like I said, no worries. What do you mean exactly by 'text aside' ... beside? Designer friends have suggested making the mark even bigger, downplaying my name. And at times letting the mark stand on its own. Not that I am anywhere near the Nike 'check' status. I tried my name all on one line, which I think helps. Will post edits soon...

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logomotive Oct. 08 '07

Rob, did you change the type or do something to it? maybe it is just my old eyes. It looks smoother and cleaner here for some reason?

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rfrusso Oct. 10 '07

I think it is just a bit smaller overall... I was bored the other day and uploaded edited versions - smaller logos, w/ added border - for a unified showcase.*I did do a version with my name all on one line, but haven't gotten around to posting it...

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OcularInk Oct. 10 '07

Thanks, rfrusso. Sounds like we need a new pond like site that targets other design. Anytime you want to pick my brain, feel free to start a forum and shoot me an email so I can join in. Take care!

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rfrusso Nov. 26 '07

Thanks again for all the feedback. Finally posted revised logo here: http://logopond.com/gallery/detail/20517

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