Oct. 04 '07
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A potential logo (work in progress) for a fulfilment/distribution company. Any comments are most welcome and appreciated. Thanks
i like this style.
A couple of quick thoughts: I think the icon is almost there. Maybe you can add a few more elements to really convey the idea of a shuttle. I like that you used the 'M' as the overall shape though. You can almost see the letter 'F' in the negative space of the 'M'. Maybe you can expand on that. Also, the type solution almost feels too close to the icon. The 'M' looks funny. And should 'Fulfillment' be centered? Hope this helps. -Kev
Really nice. Top job guys!
Wow, well done bud. I wouldn't change a thing, i like the simplistic stylization of the rocket, red flame orange flame, whatever. I might knock that brown shape out of it however. Love the type, i'd keep it the way it is, i personally like it when it's not perfectly centered or aligned...either way, small things. Nicely done!
Just an observation, but the 'M' shaped rocket looks like the tip of a modern day tampon. The negative space of the 'M' resembling the vertical grooves of the device.
tampONfire! :D i like it very much, and i'd never thought of a tampon if koodoz not writing it. but true, it looks like one.
%22FULFILMENT%22 could be kerned in more and increased in size. This will help readability and reduce letters being filled in when printed in reverse.**Just curious, but how does a rocket ship related to the specific industry?
Hi Grubedoo, The company is a distribution company - the rocket is suppose to imply speed and travel.
A very successful concept - conveying much more about attributes of the industry than the identities used by most companies providing similar services.
koodoz , I immediately had the same thought.
FULFILLMENT is spelled wrong.
Actually, both spellings are correct. It's one of those words with a variant.
Looks like the spelling is a UK/US thing. I assume the company is not American if this is the preferred spelling.
love the mark
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