by randrey • Uploaded: Jan. 13 '18 - Gallerized: Jan. '18
"SMARTO" is an online-store for selection and sale of consumables
for cars. The project's name is a combination of English "Smart" — reasonable, intellectual and Russian abbreviation "TO" - maintenance. A symbiosis of words characterizes the company's policy and values: smart, modern, maximally automated store, with excellent service. "SMARTO" is chosen by young men who are open to the new and giving an advantage to the individual approach, and also by experienced motorists of conservative views who are looking for a simple
and understandable instrument for buying.
I`ve created a logo consisting of a font and graphic part. The sign is presented in a form of an abstract figure consisting of several smooth non-intersecting lines, united in one whole. The emblem symbolizes the multifaceted service "SMARTO", filled with various goods and services, and in form coincides with the first letter of the title.
The font part of the logo represents activities of the online store — selection of auto parts. The monogram "T" on the boundary of two words forms a stylized piston of the internal combustion engine.
*made for Logomachine
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