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Description: All discussion on branding has happened side by side with a discussion on how to simplify what the company does for its clients. Ideas about diagrams were created, and ultimately, the organic discussion arrived at 'ripples' on a pond. Each service you add, marketing wise, equates to ripples on a pond. And the more you do in that particular situation (ie, advertising) the bigger the ripples is, and the broader your reach. So then the discussion went to the idea of fishing, and staying on top of the water. About a company that stays on top of the tumultuous ripples of the internet, and works as a barometer - a measure - of how things operate.
As seen on: http://www.redmccombsmedia.com
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