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this draws my attention, i really like it. may i ask what font that is?

I like to look at it, and think the negative space works well, but i dont see how the shape it makes adds to the concept of conceptual writing? Think it confuses the Identity.**But, as i said before, I like to look at it %3B)

Great idea.**If I am to complain, I think the kerning looks a bit too tight*

@penflare - The font is Gotham Ultra: the Font You Can Believe In.**@STICKS - The logo is for an ex-journalist's company called %22XXXXX Plus XXXXX%22 (don't want her finding this through Google just yet - like a previous client did before I presented it), which will primarily produce marketing and PR pieces. This info probably helps make the shape make more sense! %3B-)**@epsilon - I found the kerning needed to be tight to ensure the negative space for the top of the plus sign worked - a bigger gap and it seemed likely to fall apart. But I'll certainly have another look - thanks for the comment.

i think you need to close the gap at top of the cross, the gap between %22W%22 and %22O%22.

@gyui - Thanks for the suggestion (and interesting when compared to epsilon's comment that the overall kerning/tracking felt a bit tight).**I've just had a bit of a play, and the W %26 O benefit from kissing. However to completely fill the gap above the plus sign would require ridiculously tight tracking, so I had to artificially fill the remaining roughly triangular shape. This seems to work well when the logo is reproduced at relatively small sizes (such as that displayed on Logopond), as the cleaner lines help for clarity, and the plus sign is pretty unmistakeable.**I'm not so convinced when I display it fullscreen though, because - to me at least - the infill becomes pretty obvious (and the plus sign is almost too obvious). I'll experiment a little more tomorrow with the proportions of the plus sign, and see if I can make it work. Thanks again for the suggestion.

great use of negative space

I have uploaded a slightly modified version of the original design, incorporating the excellent advice of gyui to close off the space originally found between W, O and the top of the plus sign. Small details can make all the difference, particularly for a simple logotype such as this one, and I think gyui's advice has improved this concept markedly.

Hey Puffmoike, the %22 %22 looks great in your type. :) Nice job!

oops, the quotes are suppose to say %22plus sign%22 :P

Beautiful. I absolutely love this.**Oh, and I think the kerning looks great and is needed to achieve the strong negative mark... I mean plus mark... you know what I mean %3B)

I would tick the I in image to the left just a tad. The same amount of space between it and the M as there is between the bottom of the S and the D.