by picard102 • Uploaded: May. 01 '08
The concept behind this logo for the City of London's Community Development department was to incorporate the urban landscape with nature.
The leaf shape is based on the White Elm, Hackberry, Manitoba Maple and Linden common in the area. It also worked nicely in tandem with the cities logo which happened to be a tree. The leaf can be seen as an extension of the cities logo, representing it being part of the overall community, a branch of the family tree if you will.
The Thames River can be seen winding through the leaf, a major force on the landscape of the community, providing many of the parks and recreation through proximity.
The buildings are a focus on the areas mixed urbanism and community, comprised of walk ups, houses, and high rises.
As seen on: Blogging Tips