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Nice idea, i like the illustration.

PS. Maybe a bit to many different fonts in there?

Yeah I really like the illustration but the typography is throwing me off. Left/right justification alignment is off and the iT thing feels like information tech.

Thanks for the comments. It's actually one single typeface with 2 different weights (normal and bold). I was trying to convey the idea of ascension with the text as though it were climbing the word summit (I know it's silly huh?). I can see how the iT makes it look like info. tech (not what I want to convey). Maybe sloped text instead of this...back to experimenting :-)

I like it because the symbol has soul, its not just a cold brand. But I think you could try a second version with a flag on the top that would power up the message that this brand is delivering. I dont know if that would be cliche or change the perspective of the message but I think it would worth it to try a second version just to see how it would come out