Apr. 20 '08
Logo for a consultancy firm
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What does this look like in black and white, does the image always need to be with the type? The image might be able to stand alone well, but the type becomes uninteresting. Is there a connection between the type and the image that exists to help the type stand alone, but still be recognizable to the overall identity of the firm? What is the purpose of having the dot in appetite yellow green? Why is the dot in consulting not dark green?
Other than that, nice illustration.
Really like how you styled the watermelon. tconrad makes some great points. A little more development on the type and this will be solid. :-)
I agree with ClimaxDesigns, but I also am wondering why the dot above the "i" in "appetite" is yellow green and the "i" in consulting doesn't reverse the effect?
Other than that it is a GREAT concept, and a NICE logo! The icon really helps reenforce the name.
I like the mark. I don't know if the tag does anything. In fact, most taglines don't help distinguish a brand. That's not to say that they can't.
I guess I'm under the impression that strong logos can work across a variety of media. Yes some companies like web, may rarely see their work in print... but that doesn't mean you can't design with multiple medias in mind. In the case of pants1878 and his mark for a consultancy firm, I would definitely ensure that the mark works well in black and white, consultancy firms often fax paper work on letterhead daily. Designing for longevity is part of our responsibility as designers, logos done in stylistic trends come and go, and often need to be updated. By keeping the mark simple it will last the test of time. A great test for this, is seeing how the mark works when it is simply black on white, and then reversed.
As for the mark and type comment, you're right. I definitely wouldn't try to force any relationship between the mark and the type. I always enjoy however if there is a 'subtle' correlation between the type and the mark it sits next to. If you look for example, at the USB cell logo that Turner Duckworth did, there is a very clever and subtle relationship to the actual product it references. I was just curious if there wasn't something pants could try to maybe reference the mark.
Sorry Climax if my comments and thoughts come off wrong. I try to make them as constructive as possible.. and hope that they are taken just as comments and suggestions.
PS love the site.
Bartodell's logo here>> http://logopond.com/gallery/detail/28842
is another great example of how the type somewhat references the mark.
I hope to only stimulate thought and discussion on your site and not injure anyones feelings.
I agree with shaneg, I would like to see the dot on consulting swapped as well. It's a minor detail, but it is a bit odd that only one dot is a different color. I'd also like to see what the type looks like as a solid color rather than the slight gradient. In this case, I can see how the gradient compliments the style of illustration and it seems to work nicely, but sometimes I think using this effect often isn't necessary and it can be overdone.
The watermelon looks tasty, nice logo!
My only remark on this one is the use of Trebuchet...there are MILLIONS of other fonts out there, do you agree?
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