The TAO of Fred

by pacha • Uploaded: Nov. 15 '08

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Description: design for a book title.
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Tags: lotus yang yin om
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pineapple Nov. 15 '08

While the ying-yang symbol is correct as it relates to the book's title, I don't think the Hindu Om symbol should be mixed into the design as it's associated with a different religion. Also, the %22Chinese takeout%22 typeface used for the word %22TAO%22 is way too cliche.

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pacha Nov. 17 '08

@pineapple*yes, you're right. but the OM works well with the lotus AND it fits the content (of course nobody knows that from just looking at the logo). as far as the font goes, I played around with a bunch of them but kept coming back to this one. It's cliche but in this case it doesn't bother me as much. Thanks for your input!

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dafnir Mar. 30 '11

There is to much happening in the logo, because it is strong in itself. The Hindu Om symbol you could have left out, there ti many signals coming from the logo, just strip it down at it is powerfull and giving a good effect.

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