by novaolas • Uploaded: Oct. 23 '09


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Description: The mark was designed for an organization whose goal is to unite the Builders Exchanges throughout the state of New York.
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Status: Client work
Viewed: 4253

Lets Discuss

sdijock Oct. 23 '09

It's nice and simple. However, whenever I see a bridge logo I immediately think of Cisco. I'm not inferring that you've copied or that the styles are even remotely similar. It's just an unfortunate reality that Cisco was the first to have a logo like that and any logo that comes after it will always bring comparisons.

lmkdesign Oct. 23 '09

I agree 100%25, sdijock...**I like the logo...could you extend the ends of the bridges to the end of the type? it just looks a bit off-centered to me. But I love it!

tass Oct. 25 '09

Besides what the guys said, i tend to read the bridge foots as i, i might suggest you trying a different color for the bridge.

JF Oct. 26 '09

Yeah, I agree with tass on that. I saw 'i' as well. The Cisco association too, see that. %0D*%0D*Perhaps if this looked less 'simple' and more like the Brooklyn Bridge (heavier look) this might inspire less associations with Cisco. Also, more than one tone for the bridge, providing contrast between columns and girders, that would be good. Cisco is a monochrome, so contrast would help lessen that association, imo.%0D*%0D*Overall, this is nice graphics work. it's unfortunate that Cisco has left such an impression on our minds. Don't think they're the litigious type, but you may want to be cautious just in case. This client of yours isn't even in the same industry, so you're prolly safe here.%0D*%0D*%0D*

novaolas Oct. 26 '09

Thank you sdijock, Imdesign, tass, and JF, for you helpful comments. I do agree it is unfortunate that Cisco has left such an impression on logos with bridges incorporated in them. I will give changing the color of the columns a try to make them seem less like %22i%22 and it wasn't my intension to have this bridge mimic the Brooklyn bridge, but it most certainly does. **Imkdesign I have tried to extend the bridge lines to the end of the type and it actually looks a bit more off center, go figure huh. **Thanks again for the comments.


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