Feb. 19 '10
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Logo for a videogame retailer. The G is obvious but the U is a bit more subtle in the mark.
I like everything except the big G in the type.
I agree with Joe about the G. But hey, i like everything else.
I wanted a marked difference between the two words, with the %22underground%22 part having a cooler look since the store was an %22underground%22 alternative to big box and chain store game retailers. I thought the big G created a nice sense of motion without resorting to italics, so it conveys the motion associated with sliding down a pipe. It slopes down from the big letters in %22game%22 down to the compact letters in %22underground.%22 I can see how some people don't like it though. Thanks for the compliments.
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