Game Underground

by notation • Uploaded: Feb. 19 '10

f7cfcb420578b44f230150ef9898112a.png

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Description: Logo for a videogame retailer. The G is obvious but the U is a bit more subtle in the mark.
Status: Client work
Viewed: 2398
Tags: videogame game underground pipe
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Lets Discuss

JoePrince Feb. 19 '10

I like everything except the big G in the type.

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jn Feb. 20 '10

I agree with Joe about the G. But hey, i like everything else.

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notation Feb. 20 '10

I wanted a marked difference between the two words, with the %22underground%22 part having a cooler look since the store was an %22underground%22 alternative to big box and chain store game retailers. I thought the big G created a nice sense of motion without resorting to italics, so it conveys the motion associated with sliding down a pipe. It slopes down from the big letters in %22game%22 down to the compact letters in %22underground.%22 I can see how some people don't like it though. Thanks for the compliments.

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