BrandHoot logo

by nordstrom • Uploaded: Jul. 09 '15

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Description: Flat single-color logo that can be used in whole, or just as the owl eyes/icon. The hardest part was making the eyes look good as single continues lines. In our early concepts the eyes looked too angry, or like eyelashes. The other issue we solved was that if the eyes/circles are connected all the way around the circle, it looked like the eyes were punched out. Or the owl was dead. It didn't work well on multiple color backgrounds dark/light. By using one line with a small gap to form each eye and eyebrow/ear/head line, we were able to make it look more natural. Every element was 100% custom drawn by a designer that I collaborated with. (Andre Pilch)
As seen on: BrandHoot
Status: Client work
Viewed: 984
Tags: icon simple flat eyes
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EvolveRed Jul. 10 '15

ditto, very nice work.

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