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Hey Kyle, what's the bottom part of the mark suppose to be? It's a little ambiguous at the moment. Also, the top portion of the mark seems a little squished vertically while the type stands tall. Any way, you can rework that area of the mark too? Or have you tried that? Just some thoughts.

Hey Ocularlink, I love your work, so Im happy to have your feedback on this. The mark is supposed to be a key, with a house icon inside it. The bottom part is meant to simply look like a key. Any and all suggestions are appreciated.

Perhaps you need to elaborate a little more on the key. It's funny, I have a mark that never went anywhere that utilizes this same concept. I had mine rotated 90 counterclockwise in regards to your layout so that the house is on the left and the key is on the right. With the way this is now, the key is pointing downwards. That could lead to some negative connotations. Keep on working at this one. It's a nice concept. Just needs some finishing touches. By the way, thanks for the kind words about my work. You are very talented yourself. Peace!!

Not immediately apparent as a key. The bottom half needs work IMO. I thought it was a traffic light to start with.

Definitely work on refining the teeth of the key. Overall the key is feeling a little stubby/short as well, so you may want to lengthen it a little bit to start. I would also take another look at your type treatment. You may want to consider making your type flush right so that the word %22Your%22 nests into the key a little more. Also, considering that you have the word %22Your%22 in a different color than the rest of the type I don't think it's necessary to bold it too - the color separation should be enough to emphasize it.

Thanks for all of your suggestions. I'll keep working away on this one.

I took all of your comments into consideration, and I think it's helped the balance of the identity immensely.

Much improved, although, the key still feels short to me. And I would make the teeth of the key look more jagged (like mountains and valleys), as opposed to rectangular shapes. Most keys today don't look like that. Type in %22house key%22 in google and see if key images come up to use as reference.