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Description: ...are a public funded, freely accessible service that helps people (with financial difficulties , in particular those who are financially vulnerable - to doorstep lenders etc.) manage their money on a day to day basis as well as allowing them to plan for the future and cope with financial pressure and deal effectively with financial distress. The concept is base upon "inclusion" with the "hand" completing the shape/circle. It implies creating a "helping hand" in order to feel secure as well as "a hand in the matter" in this case money, & finally suggests "access" too as the circle represents a coin ( I wanted to avoid using money out right, felt this could be a bit too strong a thing to show seeing as most people seeing this logo will be having financial difficulties, so kept it abstract & more "helpful" looking)... this is also the longest description I have ever written... well actually.. most was copied & pasted from previous dialogues with the client...
As seen on: financialinclusion
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