Natural Selection

by mrmatthamm • Uploaded: Feb. 20 '08

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Description: The logo is based on Darwins theory of evolution/natural selection. The logo needed to be bright funky and appeal to digital/new media recruiters. The brand concept conveys a darwinist message; From primative man using a stick as a tool to modern man using a laptop. Survival of the fitess or best.
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jayell Feb. 20 '08

you joined in 2006 n this is your fist logo looks like a bit of a rip off lol

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bujang_keparat Feb. 20 '08

I love the color, I got the 'funky feeling', but the same with smartinup, I've ever seen this concept before, the difference is, the last part of the evolution was a man typing on a computer desk.

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mrmatthamm Feb. 21 '08

Yes the idea for this logo is based on that illustration, their are many iterations of it, But to be fair have you ever seen this as an Brand Identity? I don't feel I have ripped off any other Brand Identities. Also it is an entirely different illustration in the logo (be it of the same concept), it's not as if I have used the illustration straight. What are peoples thoughts on this?

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mrmatthamm Sep. 02 '08

@smartinup. Show me a logo that is the same.

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