by mkamla • Uploaded: Feb. 16 '11
Description: Loop Brewing Company is a micro brewery located only a couple of meters away from an active railway. The brewery's uniqueness is not limited to its location. The building was constructed almost 100 years ago. The walls of the building taper inwards towards the roof, similar to a pyramid, to offset vibrations from passing trains. The idea behind the company's branding strategy was to fuse the unique history of the building with the rich history of brewing beer. The typography aesthetic uses hand-crafted, decorative type reminiscent of the era of the steam locomotive. The overall design aesthetic meshes rich heritage with a modern approach.