Singapore Design Class #5

by misterjones • Uploaded: Jul. 26 '09

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Description: a quality mark for Singapore Designers, initiated by the Design Association of Singapore. Requirements: recognizable in very small sizes and in one color. This mark is an S, made up of a D and C. WIP. Created while working for Equus Brand Consultants Singapore.
Status: Unused proposal
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mister jones Jul. 26 '09

Don't worry about the size of the text, it's just for presentation purposes. When this is used as a signature on the different design studios name cards and letterheads, the text will obviously much bigger.

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m1sternoname Jul. 27 '09

Though it reminds me a lot of the Moving Brands logo, I really like it!

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mister jones Jul. 27 '09

thanks cake_sama and m1sternoname, I love Moving Brands so there's probably some unconscious inspiration going on there. The logo I posted as %233 has even more similarities, now that you've mentioned MB. This one came out best in the presentation, and is my personal favorite at the moment. Works well in really small sizes too, which was a very important requirement.

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dbunk Jul. 27 '09

Truly Mister Jones!

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Type08 Jul. 27 '09

Yo MJ, my man! :) Love all your concepts, just a tiny observation here. Using this geometry style did you maybe find a way how to show letters in the order? Most of these show C first and the D which would mean Singapore Class Design (not bad at all but a wrong message). I know that's the problem when using it for the structure of the S letter but this order thing is a bit off and might not be readable without the association name next to it... JMO...

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Type08 Jul. 27 '09

Yo MJ, my man! :) Love all your concepts, just a tiny observation here. Using this geometry style did you maybe find a way how to show letters in the order? Most of these show C first and then the D which would mean Singapore Class Design (not bad at all but a wrong message). I know that's the problem when using it for the structure of the S letter but this order thing is a bit off and might not be readable without the association name next to it... JMO...

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mister jones Jul. 27 '09

yo type08, good observation. Have thought about this but didn't see this as a big issue since most people won't notice that the S is made out of a D and a C, they'll just see the symbol, and maybe the S in it. Client had no concerns about this too. I resolved this %22problem%22 in version %233 by adding the D and the C after the S, but it's a bit too long and heavy to be used in small sizes.. check it out %26 thanks for the nice words :)

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dbunk Jul. 27 '09

Yea you don't need to be deliberate all time :). This one is Minimalism at its best IMO.

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mister jones Jul. 27 '09

cheers dbunk, nice compliment :)

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mister jones Jul. 28 '09

thanks lefty %26 bddesign

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NeilMcDonald Jul. 28 '09

Very nice. I actually read it as SDC. I found the eye follows the curve of the S which leads to the D which in turn jumps up to the C.

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nido Jul. 29 '09

beautifully simple Mister Jones... as with all your work... very nicely done!

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mister jones Jul. 30 '09

thanks everyone for the great comments!

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tass Aug. 01 '09

I like this. It's nice how all 3 letters can be present at the same time. Nice idea.

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jaatendi Apr. 28 '11

oooh thats so nice

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