The Watch Project

by misterjones • Uploaded: Mar. 11 '09

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Description: New brand of watches. Swiss parts, assembled in Singapore.
Status: Client work
Viewed: 1681
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Lets Discuss

Paul Rand Mar. 11 '09

I like the WP mark.*The extended font is a good choice.*Hasn't it been done before though.

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mister jones Mar. 11 '09

i'm sure it has been done. The client wanted a clean, memorable mark (WP, which will be on the watches). *Sorry to post another luxury brand (yes, the watches are very expensive), they're a bit boring from a logopond point of view - no clever icons, just typo. It happens to be the way i'm going now, simple marks with big brand expressions. It's a pity we can't show these expressions here.

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mister jones Mar. 11 '09

erratum: %22It happens to be the way i'm going now%22 means, the kind of work i'm doing now professionally. I still enjoy creating more intricate illustrative marks with many levels of meaning, don't get me wrong.

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epsilon Mar. 11 '09

Something is off. Either the stoke is too thin or the mark is a tad too wide. It feels like one of the logos they would made up for a computer game content. **I really like your work, but I don't think this is on par with other items.

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epsilon Mar. 11 '09

To clarify - it's off by a _smudge_. It feels like tweaking it just a little bit would bring it into a balanced state.

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Paul Rand Mar. 11 '09

good eye epsilon.*i see it too as if the P recedes slightly, the bottom leg may need lengthening slightly.**@mister jones, after your explanation I feel your mark fits*the market well. this may be your niche.

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mister jones Mar. 11 '09

it's a work in progress, so thanks for the feedback everyone. Epsilon, I see what you mean, will do some finetuning.

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