Equus

by misterjones • Uploaded: May. 22 '08 - Gallerized: May. '08

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Description: new logo for Equus Brand Consultants Singapore. Intentionally kept very simple to allow brand expressions in many different styles. Created while working for Equus Brand Consultants Singapore.
As seen on: www.equus-design.com
Status: Client work
Viewed: 7733
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Lets Discuss

logotivity May. 22 '08

I love it.. Is this font based on DH/Metro sans? It looks like it by the S. I love the Q! Good job..

Reply
mister jones May. 22 '08

thanks man, every letter is customized and based on different types, and i'm guessing metro sans was one of them. I'll check my source files tomorrow and if you're right, you got a damn good eye for typography. Although it looks very simple, it still took me very long to get it right and exactly how I wanted it to be.

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gthobbs May. 22 '08

This is classic. This would stand the test of time and last for decades. Nice.

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Kwaku May. 22 '08

yes , very stylish typo here

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90degrees90 May. 22 '08

Looks good. But the width of the 'Q' is bothering me though.

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.phoenix May. 22 '08

I think it would look more awkward if the 'Q' was any more condensed... I love it for its grace in simplicity.

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sans May. 23 '08

This is indeed quite lovely. I think the Q is perfect but I can't help thinking the pair of U's are just a smidgen too far apart.

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rfrusso May. 23 '08

So simple but so elegant! I absolutely love it.

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sunset May. 30 '08

great, timeless structure.

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mister jones Jun. 04 '08

if you go to www.cpluv.com right now, you'll see this logo on top of the page**: )

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TECHNEO Jul. 01 '08

this logo rules... :-)

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JoePrince Feb. 03 '11

This is really nice looking man.

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