Raffles Hotels & Resorts

by misterjones • Uploaded: Apr. 08 '10 - Gallerized: Apr. '10

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Description: Rebranding of the iconic hotel group Raffles. Corporate logo. Palm illustration is a simplified version of the historical drawing by British penmaster, David Horridge. Created while working for Equus Brand Consultants Singapore.
Status: Client work
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firebrand Apr. 08 '10

Can always rely on Mister Jones to raise the standards around here. I googled the original logo out of curiosity and it's a nice progression of the brand - for a very impressive client. **Oh, and I once stayed at Raffles Singapore... for coffee.

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mcdseven Apr. 08 '10

%5Eagree... Mr.Jones is quite excellent. this is exquisite. great typography.

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Hayes Image Apr. 08 '10

%5E Me too, but I've never been to Singapore :P**I must say though%3B this is apt, this is elegant %26 it looks like you've used a spot varnish (based on a few of the other examples you've uploaded) which is pretty sexy...like the typography too.*

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mister jones Apr. 08 '10

cheers, the printed samples are using silver foil stamping. Looks indeed quite sexy :) All the hotels should have their new look implemented by the end of the year, but I posted it already since they are already using the new logo on their (old) site.

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Type08 Apr. 08 '10

Yup, very nice, as usual! One question though: why do sub brand logos have a lot smaller mark in comparison with the mother one? The mark has the same positioning and 'covers' the same text volume yet downsized mark really gets messed up and all the details are really unreadable. Hope I didn't offend or anything but I would really like to hear your thoughts on this... Thanks!

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mister jones Apr. 08 '10

valid question 08. The sub brand logos won't be used a lot, and never very small. So to differentiate them from the mother brand and the hotel logos (the heroes in this brand architecture), we've made them with a smaller palm. It's still clear in print, but on screen it looses detail - we'll have to manage that when we use these online. In the future, some of these sub brands could even drop the palm (like Raffles World).

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Type08 Apr. 08 '10

OK, fair enough :) I also asked because I noticed the same problem here http://www.alessandro.de/ My honey uses some of their products and they have like 300 package sizes and on each of those the different size of the mark, whilst the text part usually takes the same volume. On some of them peacock really gets lost (as your eyes do trying to decipher it) so IMO it screamed for secondary logo solutions... Thanks for the explanation, love your work (but I told you that like 100 times already)...

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Mikeymike Apr. 08 '10

very classic and elegant. real nice, Mister Jones.

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ethereal Apr. 08 '10

Really, really nice stuff. Solid, classy, top notch.

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brandsimplicity Apr. 08 '10

Congrats Mr Jones...that's a nice client to have.

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