Sound Partners

by misterjacobs • Uploaded: Aug. 12 '12

871c0f7fe7198a209dcdb977cac0e6b4.png
a8aa568a8759257bea4a629d913882c3.png
2a98c0deaa2c57c2699b4d69af268edc.png
ae7fe6c2be9b3a349ca572f5bf70f382.png
705f6c5789da8d042267803659ab5a59.png
f21127e1a928e0d6e790555f1d6d7eb4.png
77fe3d02ad3f73058ff4264b376de02d.png

Add to Pad (In 2 Pad s )

Description: Sound Partners is a company that sales financial products. The name has a double meaning. The business operates near a coastline that has a large sound, a relatively narrow channel between two larger areas of sea or between an island and the mainland. They also want to invoke the financially safe or stable sense of the word as well. We want to create a progressive mark that is simple and recognizable. Our goal is friendly yet secure, stable and comforting. They also like the imagery of wealth transfer from one generation to the next. Logos 1 and 2 play on the nautical term of the word. Logos 3 - 5 are stylized S's. Logo 6 is a stylized S and P. I'm not a big fan of all caps logos, but I decided to try it since it can convey stability. Of course I increased the kerning to "air it out" a bit. I also used a condensed typeface. Logo 1. A nautical star that guides. Logo 2. A highly simplified lighthouse that directs. Logo 3. A bit more progressive interlocking S to convey a passing on of wealth. Logo 4. A more angular interlocking S, again to convey a passing on of wealth. Logo 5. More of an humanistic interlocking S. Logo 6. The S and P morphed together.
Status: Work in progress
Viewed: 3328
Tags: sound Investments Nautical Star
Share:  

Lets Discuss

Please login/signup to make a comment, registration is easy