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Looks cool, but definitely limits the application.

Actually, it's just the opposite. The client is a fantastic photographer based in Los Angeles who has a difficult time making up her mind. So I set her logo up to be of her name with one of her photos knocked out behind it in such a way that she can have any image out of her huuuuge portfolio become her logo without losing brand recognition, so this is just one of an infinite number of possible applications for it.

I understand what you mean mishdogg, but how does it look when made smaller?

And by limited application he means how it's used. You probably wouldn't want to drop this on a photo or a busy background for instance.**Great branding idea though with the photo changing out but keeping the brand type.