Jung Society of Washington

by mirekulous • Uploaded: Oct. 10 '10


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Description: Jung Society of Washington was a full re-branding project. The final identity appeared on the brochure and bookmark distributed during a Library of Congress event commemorating life and works of Carl Jung. It was also a celebration of the inclusion of his masterpiece "Red Book" to the collection of the Library of Congress. The symbol in the identity represents a mandala which Carl Jung's object of study. The typographic ligature between U and N in the logotype echoes another piece developedby Carl Jung called "Dreamer" which illustrates the crossing from one reality to another.
Status: Client work
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