by midgar • Uploaded: Mar. 29 '11
One of initial proposals presented to the client.
Face hidden in lettering and underscored with a smile may not be a revelation, but it still works pretty well. Gradual increasing of letter`s weight directs viewer to the face and in a way symbolizes company`s job - magnifying marketing message of their clients.
Status: Unused proposal
Tags: agency • advertisement • marketing • lucaruszel