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The tail reminds me of a beaver's.

Very nice simplification. Heads and shoulders above the old version.**I know you gray flagged the item, so feel free to ignore this - the dog shape looks not that recognizable at smaller sizes (as on View All page here) and there is something slightly off with proportions and spacing. The script is a bit too small compared to the dog, the name is too big compared to the script and the dog, and all three elements are spaced too close to each other.

@Chad - There's not much I can do about that. The dog is an existing element that I had to work with (unfortunately). It's the actual dog the store was named after.**@epsilon - I appreciate the kind words! Critiques / suggestions are always welcome. I specified in the brand guidelines manual that when displaying the logo below a certain measurement, an alternate logo be used. Several factors (way too many to list here) dictated the reason for the typographical relationship in the logo, though I might agree that the proportions seem a bit off.

Thanks, Anthony! I think it's Golden Retriever. Whoever originally vector drew that dog didn't do the most amazing job.