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For me, there is too much tension between that big spot on the mushroom and the top of it. I like the super clean look though.

Why are the %22e%22's lowercase?

I prefered the feel and look of the round lowercase e's. I also made the n's rounded as it softened the whole logo-type.

I never heard anyone say %22feel and look.%22%0D*%0D*Kudos mdta.

hmm, if anything, its the t and d which should be changed to lowercase, to match the other letters. Unfortunately,if that happens, the uniform height goes with the ascenders.

Just make them change the name to zeneno, problem solved.

There is absolutely no reason you can't have lowercase e's in there.

I think the lowercase e's are fine.

Is there a progressive thinning of the type, or is that just how the jpeg rendered itself?

The idea behind the look was simple and zen-like. Not actual zen, as I am not knowledgeable about it, but soft shades of grey and colour, and as to that, I made zen stand out a bit, by having the letters thin from the z to the o

well to me when i look at the type for some reason it seems to be bold at the Z then end up thinner at the O, and that seems odd to me, i think maybe you should try to make zen a little bolder if that what your trying to do, there still to close to the same width. i dont mind the e's, i guess the only other solution different font, other than that i like the very clean crisp feel it has.

Its not that I wanted zen to stand out, just to put some emphasis to that end of the word. So I made the letters thicker, and eased it out.