Sweeney's Family Butchers

by mcdseven • Uploaded: Oct. 27 '10 - Gallerized: Apr. '17

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Description: Sweeney's family butchers based in Carpenterstown Dublin. They pride themselves on the quality of their meats and customer service. After an extensive shop renovation they decide they needed a rebrand, they wanted a simple logo that could be reproduced on packaging and uniforms. This logo was done in partnership with designate.ie.
Status: Client work
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mcdseven Oct. 27 '10

yes the Y is a pain, actually anything below the baseline is a pain, but it doesn't have the tagline placed like that on the signage, so its livable. They do fantastic sausages, you two yankee boys are ever in Dublin, I'll treat ya to a nice sausage sandwich and a couple of gallons of beer.

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mcdseven Oct. 27 '10

guys thanks for looking and giving feedback, much appreciated

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thomas Oct. 29 '10

Very clean logo Paul. I don't think this y's tail is a problem. You did a very good job, layout is very good and well balanced, type (which is?) is very according and really like this cold blue you picked.

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mcdseven Oct. 29 '10

%5Echeers Thomas, much appreciated. The type is called http://www.josbuivenga.demon.nl/fertigo.html I have a particular love for that font, its got sexy curves. It was free when I downloaded it back in the day.

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thomas Oct. 29 '10

Thanks for the answer! Very funny as I really don't like almost all types by Jos Buivenga :D (probably because they're overused). But this time, this is spot on! Even better now I know this.

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mcdseven Oct. 29 '10

I hear you on Buivenga's fonts, the evils of giving them away for free, but this fertigo is his best one IMHO, and I thought it was great for this, and it will probably the only time I'll use it aswell... now if I could just ween myself of Chalet I think Ill be making progress!

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thomas Oct. 29 '10

I agree Chalet is evil too :D

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mcdseven Oct. 30 '10

thanks everyone for floats and comments*

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Alexander Oct. 30 '10

Very nice mark Paul. :)

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myway999 Oct. 30 '10

great work Paul. *i am with Tony, the y is bothering a bit and i wished that tag line was closer to the 'Sweeney's' text. or maybe even on top of the symbol on the semicircle between the end leaves.*anyway, it might be too late for such revisions:p

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mcdseven Oct. 30 '10

I hear ya claude... the only thing is that this logos main application is Signage and packaging. The tag while its unsightly in how I applied it here is always used as a sign of somewhere. So lets say in advert it usually sits to the right of the logo. I think the letterform Y in this font is quite sexy, reminds of nigella lawson! but i can see where you guys are coming from, I only have it here to qualify the logo and the mark. But thanks for your input, its funny I was never really proud of this I just put it down to one of those jobs, but when it was applied it looked great on uniforms and signage, and it was great to see a small business taking such pride in their identity when they are always competing against large corporate supermarkets.

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folkypaul Dec. 15 '10

Paul, it's very very cool! Keep it up!

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mcdseven Dec. 16 '10

%5Ehey Folkypaul, thanks very much! ya got some fab stuff going yourself!

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Lecart Dec. 16 '10

lookin' good, lookin' good.

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davishama Dec. 29 '10

This is really good. Like it!

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