by marruk • Uploaded: Dec. 09 '08
The concept of "citizenship (from the Latin, / civitas /," city ") is the set of rights and duties to which an individual is subject on the society in which they live ', was the north for the creation and construction of brand.
Each geometrical figure represents all the rights and duties and their union structure form a larger, more comprehensive, all forming a house (house icon), making an allusion to the issue of voluntary participation and host or citizens' initiative in the states.
The hardness of the forms and the air "Cartesian" emphasize the institutional and corporate character ,and territorial coverage.
Organic forms or even hand (full of curves and rounded) would not give the tone of austerity and durability that the calls.
The typology is used to reconstruct a classical Roman style, connecting with the primordial right of the right has been reworked to have cohesion and together with the geometric figures to form a single block of visual information.
Finally on its scope, the colors of the national flag was unfolded in the structure.
Status: Client work
Tags: brazil house