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Description: >Background< Nuna Lie is a new international brand of women's fashion from Italy. Fashion to be felt, to be touched, to be lived. Fashion that is a way of being. Looking forward to anticipate trends, but here in the present to set the style. With attention to fit, but designed to stand out: made to be worn every day, but every day presenting a new face. >Challenge< The Client asked for an impactful and distinctive visual impact but in line with the target market: women who loves themselves, aged 18-35, simple and natural, with personality but not aggressive. Agile, nimble, young, and elegant. These are the Nuna Lie women. Style is their creed, transformation their ego. Nuna Lie speaks to them of being young, of color, and of determination. Of collections that are undergoing continuous evolution, of Italian taste with an eye kept open on the world. >Solution< The "N" and the "L" in the logo seem to fly freely through space, to emphasize values such as freedom and evasion, with great style and femininity.
As seen on: www.cacaodesign.it
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