It doesn't relate to dentistry...which was kind of the point. The client wanted to steer clear of the usual clich%E9s. Instead, we focused on their new location and building (since that also determined their name). The purple is a nod to the fountain in front of the building%3B the type layout an effort to shorten a ridiculously long name - clients now refer to them as %22Legends Dental.%22 Clean, simple, elegant...according to the client (I tend to agree).
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Too cluttered and overpowering. And how does it relate to dentistry?
ReplyIt doesn't relate to dentistry...which was kind of the point. The client wanted to steer clear of the usual clich%E9s. Instead, we focused on their new location and building (since that also determined their name). The purple is a nod to the fountain in front of the building%3B the type layout an effort to shorten a ridiculously long name - clients now refer to them as %22Legends Dental.%22 Clean, simple, elegant...according to the client (I tend to agree).
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