innovatis

by lumo • Uploaded: Sep. 02 '10

c726f65629ebdf60899a8da203f87757.png

Add to Pad (In 5 Pad s )

Description: Custom type for innovatis. Did a few touchups on it.
Status: Nothing set
Viewed: 4224
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Lets Discuss

epsilon Sep. 02 '10

I really like the type. The only thing that sticks out is the bottom right part of /a/, it just doesn't work visually (geometrically it's probably curve-perfect).

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lumo Sep. 02 '10

made some changes to the bottom of the a. thanks epsilon.

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lumo Sep. 02 '10

Thanks tony, updated. the s was dead on the x height. made the other adjustments though.

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epsilon Sep. 02 '10

Now /s/ is too short. The bottom curve needs to go below the baseline, the top curve - above the x-height. Have a look %3Ca href%3Dhttp://typographica.org/2010/on-typography/making-geometric-type-work/%3Ehere%3C/a%3E (%3C- click). Apologies if it's something you already know.

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lumo Sep. 02 '10

yah, I'm aware. thanks anyways - interesting link. How does it look now?

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thomas Sep. 03 '10

Nice! Agree with 2 previous comments about /S. An easy solution should be to simply flip it 180%B0 and so invert the two counters.

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lumo Sep. 03 '10

thanks thomas. how about the s?

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JoePrince Sep. 03 '10

Do exactly what Thomas said...rotate it 180 degrees.

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lumo Sep. 03 '10

I did rotate it. I actually think anthony is right. It does look heavy on top now. I preferred the other one.

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logomotive Sep. 03 '10

The S right now looks like it's slightly leaning backwards.

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JoePrince Sep. 03 '10

It looks the same to me...are you sure you rotated it 180 degrees, James? Still seems to be the problem.

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logomotive Sep. 03 '10

I also feel the letters are spaced too tight.

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lumo Sep. 03 '10

joe, I may have rotated it before you saw it. I'll put them back to the way I had them originally.

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lumo Sep. 03 '10

updated to original s. Also spaced more.

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JoePrince Sep. 03 '10

It still needs to rotate like 5 degrees CW like Mike mentioned...

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thomas Sep. 04 '10

Better. I think you now just have to slightly reduce top counter by pulling up center and top middle part. Heve a look here to see what your /S should look like (http://new.myfonts.com/fonts/itc/blair/).*I have also to agree with Mike about tracking. Tracking is slightly too tight for me too.

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epsilon Sep. 04 '10

Now /o/ is too short and sits too high. Also, since you trimmed the stem of /a/, perhaps trim the left of /t/s crossbar?

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lumo Sep. 06 '10

I've made some adjustments to the type. How is it now?

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lumo Sep. 06 '10

workin it now. I think the spine was too horizontal.

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JoePrince Sep. 06 '10

%5EHmm...not sure what you mean by that, Tony. It looks fine now IMO. Nice updates James.

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JoePrince Sep. 06 '10

Man I really need to get off the 56k internet connection...

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