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Mid-America Genetics

by lumo • Uploaded: Aug. 23 '10

b659a577d5baa28886e22fa8f6159978.png

Description: Logo for a hog genetic company. Mark consists of a hog in the form of lines from a DNA sequence.
As seen on: golumo

Float? (Floaters: 19 )

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Status: Nothing set
Viewed: 2245
Tags: dna minimal company
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Lets Discuss

lumo Aug. 23 '10

Do you see enough pig in the mark joe?

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JoePrince Aug. 23 '10

Yes sir. Saw it without the description.

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mfrank Aug. 23 '10

Good stuff lumo. Also saw the pig before the description.

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lumo Aug. 23 '10

thanks joe and mfrank.

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davishama Aug. 23 '10

I think the pig is very clear too :)

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ru_ferret Aug. 23 '10

How about some light pink?

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lumo Aug. 23 '10

I am using the company colours exactly as they were decided: blue and green. They probably won't change.

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dannyfranklin Aug. 23 '10

I would try Helvetica rounded condensed for more harmony with the mark. Have you tried adding a curly tail (squarish)? I didn't see the pig like some others. Nice mark.

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lumo Aug. 23 '10

I did play with the tail and wanted to put in a curl. However, it's hard to do without compromising the thickness of the line and I'd like to keep it uniform. I'll play with it.

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vernics Aug. 23 '10

Love this concept.

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dannyfranklin Aug. 23 '10

I dig the pig! Am I alone in thinking the pig could be 20-25% larger?

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brandsimplicity Aug. 23 '10

Perfect! I think the sizing works with this layout, maybe the tagline down a bit and slightly bigger to line up with the pigs front and rear.

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AlexWende Aug. 23 '10

great concept & execution! the only one thing that bugs me a little bit is the tail, it's to tight and need some white space maybe you could work on this de"tail".

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lumo Aug. 23 '10

I worked on the tail and added more white space. Looks better now. thanks.

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lumo Aug. 24 '10

Let's hope this pig flies with the decision makers!

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AlexWende Aug. 30 '10

I prefer this color option, more uniqe imho

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lumo Aug. 30 '10

thanks brandsimlicity and alex. The company has decided to go forward with this concept and this colour. They loved the other one too, but felt the company philosophy and context is more suited with this colour.

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lumo Sep. 07 '10

thanks alex. You gotta love it when a company loves a good design.

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