louai: 'All Logos'

louai

LOUAI

During his 18 years of Integrated Marketing Communications career in the Middle East Louai Alasfahani has worked on a plethora of key international accounts including IKEA, Chrysler, Jeep, Dodge, Dominos Pizza, Chevrolet, Cadillac and Caf���© Supreme to name but a few.

In Kuwait alone he founded and managed three agencies which still stand; Bozell Worldwide, Graffiti and the award wining agency Paragon Marketing Communications which he holds the titles of Partner and Chief Creative Officer.

Professional associations and qualifications:
�¢ï¿½�¢ Certified in the fields of PR & Advertising by LCCIE (the London Chamber of Commerce and Industry Examination board).
�¢ï¿½�¢ Founding member of the IAA (International Advertising Association) Kuwait chapter.
�¢ï¿½�¢ Member of IPRA (the International Public Relations Association).
�¢ï¿½�¢ Member of CIM (Charted Institute of Marketing).

Awards:
�¢ï¿½�¢ Seventeen International Summit Creative Awards including Best of Show Print in 2007 and dominating the PSA/TV category in 2006.
�¢ï¿½�¢ Ten KAAA awards.
�¢ï¿½�¢ Nine KREA awards.
�¢ï¿½�¢ Dubai Lynx Awards (two shortlists).
�¢ï¿½�¢ MENA Crystal Awards (one shortlist).

Published:
�¢ï¿½�¢ Co-founded Awraq - the world�¢ï¿½ï¿½s first advertising critique magazine in Arabic.
�¢ï¿½�¢ Regular contributor to: Campaign, Communicate, GMR, Al Taswiq Al Arabi, Arab Ad, Focus intelligence report and other trade publications.
�¢ï¿½�¢ His work is featured in international graphic design books including "Logo and Letterhead Design 9", �¢ï¿½ï¿½The Complete Graphic Designer�¢ï¿½ï¿½, �¢ï¿½ï¿½Identity Crises�¢ï¿½ï¿½, �¢ï¿½ï¿½logo lounge 4�¢ï¿½ï¿½ and website .

Judging
He served as a Judge in the broadcast juries of the 2005, 2006 and 2007 Summit Creative Awards as well as numerous local and regional awards.

Pro-Bono
As part of his social responsibility efforts he initiated several none-profit campaigns which included: environmental awareness, anti-drugs, anti-smoking and water conservation campaigns, Breast cancer awareness, his work in this area is featured in ACT (Advertising Community Together) on the ad forum website.

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