During his 18 years of Integrated Marketing Communications career in the Middle East Louai Alasfahani has worked on a plethora of key international accounts including IKEA, Chrysler, Jeep, Dodge, Dominos Pizza, Chevrolet, Cadillac and CafÃ�ï¿½Ã�Â© Supreme to name but a few.
In Kuwait alone he founded and managed three agencies which still stand; Bozell Worldwide, Graffiti and the award wining agency Paragon Marketing Communications which he holds the titles of Partner and Chief Creative Officer.
Professional associations and qualifications:
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Certified in the fields of PR & Advertising by LCCIE (the London Chamber of Commerce and Industry Examination board).
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Founding member of the IAA (International Advertising Association) Kuwait chapter.
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Member of IPRA (the International Public Relations Association).
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Member of CIM (Charted Institute of Marketing).
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Seventeen International Summit Creative Awards including Best of Show Print in 2007 and dominating the PSA/TV category in 2006.
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Ten KAAA awards.
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Nine KREA awards.
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Dubai Lynx Awards (two shortlists).
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ MENA Crystal Awards (one shortlist).
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Co-founded Awraq - the worldÃ�Â¢Ã¯Â¿Â½Ã¯Â¿Â½s first advertising critique magazine in Arabic.
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ Regular contributor to: Campaign, Communicate, GMR, Al Taswiq Al Arabi, Arab Ad, Focus intelligence report and other trade publications.
Ã�Â¢Ã¯Â¿Â½Ã�Â¢ His work is featured in international graphic design books including "Logo and Letterhead Design 9", Ã�Â¢Ã¯Â¿Â½Ã¯Â¿Â½The Complete Graphic DesignerÃ�Â¢Ã¯Â¿Â½Ã¯Â¿Â½, Ã�Â¢Ã¯Â¿Â½Ã¯Â¿Â½Identity CrisesÃ�Â¢Ã¯Â¿Â½Ã¯Â¿Â½, Ã�Â¢Ã¯Â¿Â½Ã¯Â¿Â½logo lounge 4Ã�Â¢Ã¯Â¿Â½Ã¯Â¿Â½ and website .
He served as a Judge in the broadcast juries of the 2005, 2006 and 2007 Summit Creative Awards as well as numerous local and regional awards.
As part of his social responsibility efforts he initiated several none-profit campaigns which included: environmental awareness, anti-drugs, anti-smoking and water conservation campaigns, Breast cancer awareness, his work in this area is featured in ACT (Advertising Community Together) on the ad forum website.