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first concept was much better!

I agree, I prefered my original mark, however following the comments I made some changes / tweaks...and came across this.**...I will run with my orignal idea, I kind of liked the funky whale. :)

thanks for the vote of confidence %22Liquor%22

good idea !

I love the vintage look, 50s style sort of and the colors work well...

The blue seems one or two shades too light. But I like the overall vintage feel.

nice design with having artistic touch*keep it up

@ Climax D, I have made the changes you have suggested check out my showcase for 'fishstock' brand development and let me know your thoughts...**thanks for the feed back guys.