May. 29 '09
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This was a concept that was not chosen by the client, however it was my favorite. The name is pronounced ROCK-lin so I liked the idea of the mountains.
there are alot of things going on here... the LLC seems too big my eye goes right there then i see the tagline, which seems to small, if the logo goes on a business card i dont know if you would be able to read that, lastly i see the typeface starting Upper and lower and then at the N it starts smallcaps... just seems like too many variations in the lettering, maybe its just the font...just my initial thoughts
Thank you for offering your critique. You are right about the font. The inconsistancies are actually in the font itself.. Its not the best. If this were to go to the final process, I would have definitely reworked the font.. The LLC is on the same line as the rest of the text, there was no sizing difference believe it or not. I also just realized that I removed the hook on the %22L%22s in the LLC but not in the word LAW. **The tag line is meant to be removable because if it were on a business card, I would have the counselor of law under the person's name and it would be redundant to have it as a tag too. Same with letterhead and such**
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