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Description: For RankingKong, after many tries and sketches, I decided to keep the strong and so evocative image of King Kong. One could say it can be too obvious or first level, but in logos, sometimes it has to be clear and easy to understand. Plus, as this brand will be see internationally, keeping a world-wide recognized icon as King Kong was just right. Besides, I used some statistic bars to represent the rankings and the impression of climbing, going closest to the top. Some small squares complete the image, evocating a building. BebasNeue was just right for the look and feel I wanted to give to the brand – Strong, bold but also tall, long, high.
As seen on: RankingKong
Status: Client work
Viewed: 1400
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