Jul. 15 '09
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Proposal for the innovative Brammo powercycle (electric motorcycle) - an engineering marvel for the post-petroleum era.
Can you tell me anything about that logo? Nice use of lightning bolts, and it evokes %22speed,%22 but I'm trying to figure out if it's a face, a %22B%22, or something else. Maybe I'm overthinking it.
Hi Brammofan. For me the head (face) stands for intelligence and innovation. And obviously the lightning is for electricity and there's the motion of speed in there as well. Thanks for the observation of the face looking like a %22B%22. I didn't think of that. It could be interesting to make the %22B%22 more visible. The logo works well on it's own and in a lock up with the type. The logo would also look nice on a jacket, helmet etc. The style is Art Deco inspired which gives a solid feeling, something you know from before and can trust, but in a minimalistic way that (hopefully) makes it timeless.
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