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Description: During record-breaking droughts throughout Australia, Alliance Water Solutions was presented with an incredible demand for water preservation in rural and urban areas. With the sudden torrent of work, Alliance sought out Koodoz Design to help create a logo that would give their business name and its reputation increased notoriety. Originally an acronym: A.W.S. The brief was to create a typographic logo for an irrigation company. The Alliance font is a customised typeface coloured in green symbolising the lush earth. The wave of water in blue channelling from the earth is a stylised ‘W’ for water and the water drop in the centre of the wave completes the letter ‘A’ for Alliance.
As seen on: Koodoz Design
Status: Client work
Viewed: 2460
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