S&K Engineers concept 2a

by klarity • Uploaded: May. 08 '09

4728ef779ee0b9a6b037b8c56f429277.png

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Description: Client is a mid-size building engineer with a bent towards green/sustainable design. I'd really appreciate your input! Thanks.
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SpiffyJ May. 14 '09

I like your enthusiasm. I think the mark is very creative. The first thing I noticed however was that there doesn't seem to be a concept behind why you did certain things. For example, why did you choose pink-ish purple? Does that color have a strong tie-in to the engineering field? Why is the ampersand connected to the %22k%22?... because it looks cool? Everything in successful logo design is done for a reason. I also think the font, while it appears to be slightly customized, is too informal. Keep working at it and you'll get something that's a home run!

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klarity May. 14 '09

Thanks for your input%3B I much appreciate it! I see all of your points and will keep working on it. The client has decided to drop the inference to sustainability, and that will help. I was having a really tough time not being too cliche or 'gimmicky' with it%3B probably why I got carried away with making the typeface artsy.

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