by jueves • Uploaded: Jan. 31 '12
The main idea here came from the shape of the ancient beer jug.
The central shape looks like a jug and an E at the same time, It was created mixing the ancient style of cuneiform signs with constant strokes and lines of modern logos.
The bold and vertical font, reinforces the idea of empiricism.
Also some color variants for different lagers were made.
As seen on: http://empiricalbrewery.com/
Status: Client work
Tags: complex • • emblem • ancient jug