After Dark Digital

by james-oconnell • Uploaded: Nov. 08 '10

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Description: A new identity for an after-hours web agency.
Status: Work in progress
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JF Nov. 09 '10

Any particular reason why bright colors are used with a logo that says 'after dark'....?

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james-oconnell Sep. 21 '11

The bright colour was applied to extenuate the 'digital' offering. The scope for the site for which it was to be used for was to include a changing background based on the rotation of the Earth, thus appearing like a beacon of 'light' on the page at particular times of the day.

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