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Looking forward for your feedback... Do you think THREE is readable enough? Should I try just the word mark without the symbol?

Fair enough, here's an alternative version and the legend:**The philosophy of the company's offering revolves around the narrative approach, as in theatre: **In the first act, the actors are introduced (branding, identity - the design).**In the second act, the story is developed, audience is engaged (user experience).**In the third and final act, all comes together - loose ends are tied, plot fully revealed, audience gets all answers and develops a response to the story (technology implementation, the cementing factor to product/service perception).**This mark represents the facets of the whole: without one part, the picture is incomplete. Type treatment tries to reflect the theatrical feel.**Does this make any more sense now?

Right... thanks for comments...**Back to the drawing board...

The secret to %22logo design%22 is explaining a message or powerful mark to the %22general audience%22. If it needs explanation there lies a problem. unless it is visually interesting for one to take interest in and wonder. I see neither in this logo.

In logo design, you only get one act. And it's just a 5 second first impression.

Ok, so here's another revision.**@clashmore: simplified concept**@logomotive: general audience is a relative term. Three Acts is primarily a B2B operation, so it's not a consumer brand. IMHO, with corporate identity there is less need for striking logo design - the brand experience rests on quality of your work, not on your logo.**@ gthobbs: in software design and development its is only the third act that matters: brilliant identity behind crappy product is still crappy experience.

Then why are you here for logo critique if, by your own admission, the design doesn't matter?

This logo reminds me of this for some reason:*http://logopond.com/gallery/detail/26772*

@ gthobbs: I must admit, I am an amateur in identity design - my background is interactive design and software architecture. **The design does matter - and God knows I am very critical of my own work in areas of my expertise (UI). The problem with the majority of web design companies out there is that they offer very fragmented services - they can usually get only one thing right: look-and-feel, interaction, or technology. This company, however, aims at closing the loop by offering quality service on all three levels.**@ fogra: i guess it's the %22E%22 cutting through the chevron.**@ smartinup:*%22High-end%22 means %22really good quality%22 and integrity on all levels. This company does not target logo design service on its own.**As said above, I am looking for critiques because this area of design is new to me, and boy it's hard (system architecture is like a walk in the park to me compared to this).**So lots of respect to all brilliant and talented designers here on this site!

@ inso: well you've got a good start. As you practice your chops, I would urge you to think simple. Don't over design. Keep it understated. And that usually means that you use one visual hook as your hero. A cool icon usually looks best with clean, simple type. Very designed type may not need any icon at all.

thanks for comments and advice!