Jan. 21 '10
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This is a logo for a construction company, the client asked for a design based in the company hometown medieval castle.
As seen on:
Hi ideoma,**I like your work and I do appreciate it :-) I was just reminded of a similiar logo / mark: http://logopond.com/gallery/detail/50021. I am not saying anything, just came to my mind that I have seen something like it before... :-)
The logomark is great%3B type size could use some help. The tag line is hard to read -- had to squint to read it -- at this size. This size is quite large, compared to daily use on, say, business cards, as a site icon, all that. Plus, proportion of it to the company name looks out of balance. It happens, though, when a designer wants to balance a tag line with an unusually short company name. Need to either stretch the company name and use a narrower font that can be larger in pixel size when used, or adjust kerning between the company name to stretch it out. Either way, in my opinion it should be amended. Good luck with it.
P.S. -- 'Narrower type' was in reference to the use of it in the tag line...not the company name.
thanx for the comments, itzsuzan yep i see the resemblance i'm glad it isn't too similar %3DD. JF you make a good point about the type work could be very much improved with the solutions that you offered here..
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