by ideoma • Uploaded: Jun. 02 '10


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Description: Logo for an environment analysis and consulting company. They presented this example to turn into a professional looking logo. =)
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Status: Client work
Viewed: 1995
Tags: magnifying glass folder analysis environment

Lets Discuss

NicelyStrange Jun. 04 '10

Love the colours in this concept! Having the tagline over 2 lines just doesn't feel right though. I know its very long and hard to work with but try incorporating it another way.**I would also emphasise the city more (its the most important of the 3 elements right?) and decrease the size of the folder icon (right now its very tall and strong).

ideoma Jun. 04 '10

Thank you, NicelyStrange for your hints. In fact the title is very long and so is the tagline! we had to %22juggle%22 the several sizes to keep everything legible, the buildings and the tagline especially, so we put it in two lines. As for the folder and city elements we tried to emphasize the buildings but in order to keep a %22breathing%22 space surrounding the magnifying glass, the folder had to grow a bit. The same principle applies to the city, in order for this element jkeep legible we gave it space inside the circle. i know it could be improved but we work with a very tight deadline and sometimes we cant stop to really look at our work..


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