side from our passion for search engine optimization (SEO) and long-tail keywords, we are also passionate about dogs. Frosty was our original hyper dog, and the company name was inspired in jest by her. We soon realized her traits were how we wanted to look at our life and business. If you're going to do it, do it with enthusiasm! Frosty lived almost 14 years, and we developed a soft spot for hyper dogs. Years later, we saw that same gleam in Sophie's eyes, and we rescued her from the Casper, WY Humane Society. Like Frosty and Sophie, we always aim to please and are hyper vigilant about creating fast, legitimate SEO results.