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Description: Description The project is similar to Europass, put in place by the same highways network in Austria and also similar to the one in force in Germany (Toll Collect). Europpass is the first free-flow electronic toll for truck , developed by ASPI in 2004. ASPI will conclude agreements with French partners, forming the ECOMOUV consortium. Each will bring its own competencies and know-how in their specialized areas of expertise in order to put the project is place as best as possible. Project Objective The logo should convey the following key concepts: ecology, environment, continuous flow, sustainability, transport on wheels, fight against traffic and pollution, progress, future. Solution I decided to make it in a minimalistic and clear way. Readable, smart, universal and usable. Also fulfilling the main tasks. The idea was to use letters "O","M","O" in the Brand name making them look like a front of the truck. The additional element over these letters refers to the truck cabin OR an a "green umbrella" – stressing to ecology. Also the CI elements are clear and transparent, with strong grid and white-space.
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