by gustavocadar • Uploaded: Jan. 16 '12
The Breast Restoration Program at University Health Network is a center of excellence that provides comprehensive treatment to post-mastectomy patients from all over Canada. In 2010 they decided to update their brand image and I was honored with this opportunity. The new logo was inspired by the concept of transformation (restoration) and harmony (symmetry). The logo subtly refers to the idea of longevity (the infinity symbol) and to the shape of breasts, while immediately refers to the pink ribbons used worldwide in breast cancer awareness campaigns.
Status: Client work
Tags: Reconstruction • Cancer • Breast • Woman