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Abd Driss

EVERYDAY I AM THANKFUL FOR HOW FORTUNATE I HAVE BEEN.
I AM ONE OF THE LUCKY FEW; DOING WHAT I LOVE. TO SOME DEGREE, IT’S IN MY BLOOD- I GREW UP IN THE BUSINESS OF ADVERTISING. ADVERTISING HAS NEVER FELT LIKE A JOB, IT’S A PASSION. WITH THE CONSTANT INTRODUCTION OF NEW TECHNOLOGIES AND THE DAILY EVOLUTION OF THE BUSINESS; I CAN’T IMAGINE A MORE EXCITING TIME TO BE DOING WHAT I DO. THERE SEEMS TO BE NO END TO THE POSSIBILITIES AND VARIABLES.

I GREW UP WITH A STRONG BLUE COLLAR WORK ETHIC. THERE SIMPLY IS NO REPLACEMENT FOR HARD WORK AND DOING YOUR RESEARCH. YOU MAY OUT TALENT ME FROM TIME TO TIME, BUT YOU WILL BE HARD-PRESSED TO OUT WORK ME.

I’M RESPONSIBLE FOR THE CREATIVE VISION, THE LOOK, THE FEEL, AND THE TONE OF A BRAND. IT’S HARD TO DIRECT CREATIVE ENDEAVORS BY COMMITTEE SO THE REAL PURPOSE OF A CREATIVE DIRECTOR IS HAVING A POINT OF VIEW AND A SINGULAR VISION THAT CAN BE ARTICULATED WELL. I’M AN ADVERTISING CREATIVE DIRECTOR WHO BELIEVES GOOD IS THE ENEMY OF GREAT. SO IF YOU’RE INTERESTED IN CREATIVE THAT’S NOT SO GOOD, YOU’VE GOT THE RIGHT RESUME.

I’VE GOT OVER 14 YEARS EXPERIENCE IN SMALL, MEDIUM AND LARGE AGENCIES AND CITIES. I’M FULL OF ENERGY AND PASSION. BUT NEVER FULL OF MYSELF.