Rajah & Tann

by misterjones • Uploaded: Jan. 27 '10

Float

Description: Final approved logo for Singaporean law firm Rajah & Tann. Version with slogan. Created while working for Equus Brand Consultants Singapore.
Status: Client work
Viewed: 3607
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mister jones Jan. 27 '10

thanks to the few brave souls who floated this. I love this logo but I also realize that it's not your typical clever pond design - that would've been inappropriate too. Although it appears to be very simple, it's really in line with our proposed brand positioning, which will carry the brand throughout the identity, print/web/video collaterals, signages, interiors, uniforms etc etc..

mister jones Jan. 27 '10

thanks to the few brave souls who floated this. I love this logo but I also realize that it's not your typical clever pond design - that would've been inappropriate too. Although it appears to be very simple, it's really in line with our proposed brand positioning, which will carry the brand throughout the identity, tone of voice, photography style, print/web/video collaterals, signages, interiors, uniforms etc etc.. Will update when those things are finalized :)

epsilon Jan. 27 '10

Wonderful. I wish LP had more type-only logos like yours. **JA seems to be a smudge too loose or am I seeing things ?

mcdseven Jan. 28 '10

a very nice job Mr. Jones. Its great to see logos like this that have gone the full distance. Its elegantly executed with a wonderful choice of a sans serif. Well done!